Greeting card range pitch I did for a greeting card print company. The client wanted to revamp their current styles targeting the modern female teenage market. He was after bright colours that featured butterflies, unicorns, fairies and angels. Although it did not make it into printing, however it was a good learning curve. As I tend to think more intuitively, I decided to go with what I felt was current and would appeal to the market. I think the client preferred a more realistic / painterly approach.
